PLUSVALORES Casa de Valores provide specialized advicing services to assure that your investment and financing decisions are safe at the Ecuadorian stock market. We have a whole team of professionals that will help you conduct your analysis with the required objectivity.


  • PLUSVALORES SA is a Brokerage company(Casa de Valores), member of the Civil Stock Exchange Corporation of Quito, authorized and regulated by the Superintendence of Companies, with branch offices in Quito, Guayaquil and Cuenca. 
    We were born in 2010 under the arm of highly experienced executives in the Ecuadorian Stock Market. Its shareholders have more than 10 years of experience in the Stock Market.

Mission and vision

MISSION: We are a Brokerage House that supports the growth of the Stock Market in Ecuador, through the services we provide to each of our clients, generating at the same time a relationship of trust and security, by satisfying their requirements both at the time of investing as well as financing your activities.

VISION: To be the leading Investment Bank in the management of third-party portfolios, in brokerage and in obtaining financing for small, medium and large companies, in the next 5 years.


Our Executives

General Manager
Katiuska Viteri

Commercial Engineer from the Universidad del Pacífico, with a major in Marketing and Finance, she has a master's degree in Corporate Finance from the Universidad Viña del Mar, in Chile. She was Treasurer of Banco de Los Andes and Banco del Austro. She is a Qualified Securities Operator by the Quito and Guayaquil Stock Exchanges, a position she held at Stanford Group Casa de Valores, Cyprus Casa de Valores and Stratega Casa de Valores. He served as General Manager of Stratega Casa de Valores and IB-CORP Casa de Valores. She was President of the Association of Securities Houses of Ecuador ASOCAVAL, and Alternate and Principal Director of the Quito Stock Exchange.  

Corporate Finance Manager
Cristina Vinces

She has a degree in Marketing from the Equinoccial Technological University, has a Diploma in Management in Banking and Finance from the Universidad del Pacífico and a Master in Business Administration with a specialization in International Business at the Universidad del Pacífico - Quito. She was Coordinator of the Money Desk of the National Finance Corporation, she was qualified as Operator of the Guayaquil Stock Exchange to act on behalf of said Institution. He worked in the private sector as Capital Market Manager.

Business manager
Edison Titus

Financial Engineer from the International University of Ecuador, has a master's degree in Financial Management, studied at the University of Barcelona. He has served as Commercial Manager, Business Manager, Administrative Manager and Product Manager in other financial institutions. He obtained certificates in subjects such as Tools for micro ventures in Israel, Haifa city - December 2011, ISO Internal Auditor Certificate, Cost Management Seminar for decision making (IDE) 2009, Budget Preparation (ICAPI) 2010, among others.

Business manager
Marco Alarcon

Commercial Engineer from the Catholic University of Santiago de Guayaquil and Master in Business Administration from the Adolfo Ibáñez University (Chile). He has held positions as Organization and Methods Analyst, Financial Services Officer and Senior Assistant of Technology Products Management at Banco del Pacífico, International Investment Manager at Cititrading SA Casa de Valores, Commercial Manager of International Banking at Citibank NA, Financial Manager at VectorGlobal WMG Casa de Valores SA and International Broker at VectorGlobal WMG, Inc. He also has experience as General Manager, Commercial Manager, Financial Administrative Manager, Advisor and Consultant in companies in Ecuador, Chile and the United States in the following sectors: technological, educational, advertising, industrial and real estate.

Stock Trader
Andres Viteri

Economist of the Central University of Ecuador. Qualified as a Trader to act in the Stock Exchange of Quito and Guayaquil since 2014. He has worked in the areas of Capital Market and Business in PLUSVALORES. He has participated in several workshops, seminars and conferences related to the Stock Market, Corporate Finance and Foreign Trade.

Securities Operator
Katiuska Rueda Viteri

Multilingual degree in business and international relations, recently specialized in a master's in financial management and stock markets. Certified as a securities operator in the Quito and Guayaquil Stock Exchange.

More than 10 years of experience in administration and public finance and 5 years of experience in administration and finance in international organizations.

Stock Trader
Marina Cordero

Securities Operator, qualified to act on the Quito Stock Exchange and the Guayaquil Stock Exchange.

She has served as Head of Business and Marketing and Advertising Coordinator at Cooperativa de Ahorro y Crédito MULTICOOP, Head of Agency at Banco del Austro, Investment Advisor at Dinners Club, Investment Advisor at UNIBANCO, Commercial Advisor at Multiproductos Banco la Foresight.

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